1. Where content fits into your agency's processes (now and the future)
Step by step process to handle content for your SEO clients - scoping, planning, ideating, creating, editing.
2. The "Bottoms Up" approach to content creation
An approach to content ideation that attacks bottom funnel searches that produce conversions, not just rankings and traffic.
3. Layering "SERP Intent" into your keyword research
How to understand "intent" of search engine queries so you can build the right type of content that Google actually wants to rank.
4. Leveraging proven content ideation frameworks
Coming up with content topics for clients (at scale) that will produce results even in the most competitive verticals.
5. Using AI to properly automate content creation
Our 5 step process to properly and responsibly use AI tools to scale content creation (allowing you to slash your content bill by thousands).